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Second in an SEO Series About Keywords

Demons, the Devil, a Mummy, and Zombie Villagers

On the importance of finding SEO keywords AND search intent.

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A lesson in understanding SEO keywords AND search intent.
A lesson in understanding SEO keywords AND search intent. (Screenshot by Donald J. Claxton)

Beware! Thousands of times a month, people search Google for information about making a deal with the Devil, summoning demons, how to keep a mummy, and curing zombie villagers.

Seeing such search results may lead someone analyzing search engine optimization data to the wrong conclusions. Until you plug the terms into Google’s front page search bar, these four terms seem demonic!

Were you to write about on these terms like me yesterday and call them out the way I did, you might look kinda goofy. (Story one in this SEO series on keywords: Shocking SEO ‘How to…’ Results)

Worst of all, you would not attract your target audience.

Today we have an SEO keyword case study about understanding keyword results, AND, search intent.

Yesterday’s story on Shocking SEO ‘How to…’ Results

I came across these search results wading through 5,400 search results to the prompt of “how to…” via ahrefs.com.

My reason for running the “how to…” search was to find possible affiliate…

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