Thank you, I'm going to apply these concepts to the work I'm presently doing to "launch" my off-grid living, woodworking, and crafts store. I've been stalled for months trying to figure out looks, content, keywords, LIMs, and more, going round and round and round. I think I've finally got my path figured out, the next part is the actual application. I'm going to keep these steps in mind as I push forth out of the morass and into action. Thank you, best thing I've read so far yet today. --DJC